Why We Built This

What Drives Us

In shape-matching games, young children try to match the pieces in their hands with the holes in a box by fitting them together. The box never changes shape and its demands are constant. Kids can only succeed when they comply with the box's demands. Their potential is limited by someone else's design who doesn't know them and the game.

We believe the business world works exactly like this today.

The "corporate box" is seen as unchangeable: Salary structures that reward conformity rather than success, where the connections between the builder and the value produced are preferably made invisible, missing real value creation, success definitions designed to be stacked and stored rather than shared... Most of us are forced to accept someone else's idea of what's important, building aimlessly, working joylessly: Because that's "how things are done."

But What If the Problem Is the Box Itself?

For years, we witnessed brilliant people limiting themselves to fit into certain corporate containers. We closely knew potentials who turned into operators who didn't know for whom and why they were building and no longer even wondered. What we saw, what we witnessed, led us to look at the box, to change the box.

We came together under the Tabula Rasa umbrella to create a different box: Instead of a box that commands people to behave and design solutions in certain ways, we try to make possible an approach that flexes around human potential and enables discovery, experimentation, and creation for purpose.

A new box. A box that adapts to us creators. A box where we determine the shapes, meaning, and criteria. A box where building and the results serve humans, not the other way around.

What Are We Interested In?

Under the Tabula Rasa umbrella, we're a small team focused on developing useful digital products. Our goal is to create a sustainable structure where we can develop products with clear intent and collective wisdom; without ego, without burnout, and without getting stuck. We aim to challenge conventions in favor of people and effort, through a few interconnected and purposeful solutions.

We explore the increasingly complex digital world from the user's perspective, and dig into the challenges faced by startups and scaleups seeking organizational maturity. Our focus is on identifying the pain points that make life harder and responding to them with thoughtful, smart solutions.

With our defined expectations and sweet-tooth for sustainability rather than growth, we make it our mission to show that it is possible to build solutions without compromising our ethical values and beliefs.

Why This Tool?

The Cash vs Equity Calculator is one of the barriers we're breaking down on the path to a new beginning - a true "Tabula Rasa."

When talented builders consider joining a startup, they often face a confusing choice: How much salary should they take? How much equity is fair? What happens if the company grows - or doesn't? These questions are hard enough, but they become nearly impossible when there's no clear way to visualize and compare the options.

We built this tool to bring transparency to a process that's traditionally opaque. To help founders communicate clearly with potential team members. To help builders understand exactly what they're signing up for. To make the conversation about compensation honest, fair, and human.

Because when both sides understand the deal clearly, everyone can focus on what really matters: building something meaningful together.